Milkybar® Wowsomes® – with 30% less sugar* and no artificial sweeteners, colours, flavours or preservatives. Simply 100% delicious.

In store from April. Learn more below.
*30% less sugar than similar chocolate products

Milk & White Choc Single Bar

Milkybar® Wowsomes®
White & Milk Chocolate 18g

White and milk chocolate bar with crispy oat cereal in a creamy-tasting centre.
30% less sugar, 100% delicious!

White Choc Single Bar

Milkybar® Wowsomes®
White Chocolate 18g

White chocolate bar with crispy oat cereal in a creamy-tasting centre.
30% less sugar, 100% delicious!

Milk & White Choc Multipack

Milkybar® Wowsomes®
White & Milk Chocolate 80g (8x10g)

Individually wrapped bars for a tasty treat anytime. White and milk chocolate with crispy oat cereal in a creamy-tasting centre.
30% less sugar, 100% delicious!

White Choc Multipack

Milkybar® Wowsomes®
White Chocolate 80g (8x10g)

Individually wrapped bars for a tasty treat anytime. White chocolate with crispy oat cereal in a creamy-tasting centre.
30% less sugar, 100% delicious!

Sharing Bag

Milkybar® Wowsomes®
Stock-up bag 105g

Individually wrapped white and milk chocolate pieces with creamy-tasting centres and crispy oat cereal pieces.
30% less sugar, 100% delicious!

Find out more about Milkybar® Wowsomes®

 

30% less sugar, 100% delicious. How?

  1. What is Milkybar® Wowsomes®?  

    Milkybar® Wowsomes® is a new chocolate bar containing 30% less sugar than similar chocolate products.
    There are two flavours available:
    1. White chocolate
    2. Milk and white chocolate
    Both flavours contain crispy oat cereal pieces and a creamy centre – either vanilla or cocoa flavour.
    This is the first product to use Nestlé’s newly developed process which reduces sugar.

  2. How have you achieved 30% less sugar?  

    Please watch the video higher up this page to see how we have reduced the sugar.

  3. What did you compare Milkybar® Wowsomes® against to get the 30% less sugar comparison?  

    We have compared Milkybar® Wowsomes® against other similar chocolate products within the confectionery market. These include both solid chocolate products like Milkybar®, Cadbury® Dairy Milk® and Galaxy® as well as products that have a filling like Kinder® or Kinder Bueno®. We benchmarked vs. the top 85% of these type of products in the market (according to volume sales).

  4. Are there any artificial sweeteners in Milkybar® Wowsomes®?  

    No. There are no artificial sweeteners, colours, flavours or preservatives in Milkybar® Wowsomes®.

Can’t find your question here?

Or can't find an answer? Get in touch with the Nestlé Consumer Services team or use our dedicated contact form.

 

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