The Milkybar® Story
From humble yet tasty beginnings, discover the rich and long history behind the UK and Ireland’s no.1 white chocolate brand…
1875 – Henri Nestlé and Daniel Peter invented milk chocolate
Swiss chemist Henri Nestlé helped local businessman Daniel Peter to invent the first-ever milk chocolate, using high quality condensed Swiss milk from his own factory and his never-ending knowledge about milk!1875
1929 – Nestlé expanded
Nestlé bought Daniel Peter’s chocolate business which boasts chocolate-making expertise dating back to 1819!1929
1936 – Medicinal kids’ formula
In 1936, Nestlé were making Nestrovit – a children’s formula. The product was a vitamin-enriched condensed milk, developed to help kids get more of the vitamins they needed at the time. Using the same technology Henri and Daniel employed to create milk chocolate, Nestlé added cocoa butter to Nestrovit in order to make a solid tablet form of the milk. In doing so, they accidentally invented white chocolate…1936
1936 – Milkybar® arrives!
Shortly after, Nestlé realised they could make non-medicinal versions of Nestrovit, and Milkybar® was born (known as Galak in some countries).1936
Did you know...?
Milkybar® production ended in 1940 due to wartime shortages of milk and sugar, but thankfully started up again in 1956.
1961 – It’s the Milkybar® Kid!
‘The Milkybars are on me!’ It’s 1961 and the very first Milkybar® Kid makes his TV appearance. Milkybar® became the delicious snack that everyone wanted to buy.1961
1987 – Milkybar® Buttons launched
Now a classic staple of the Milkybar® brand, Nestlé launched the first entirely white chocolate drop in the UK market – the deliciously creamy Milkybar® Buttons. The Milkybar® Kid starred as the ringmaster of a circus, where the star attraction was a machine that could chew up a Milkybar® and turn it into Buttons.1987
1989 – Raisin to believe
Milkybar® Raisins were born, alongside more and more seasonal products like advent calendars, Easter eggs and more.1989
2000-2008 – Hello newbies
The noughties brought a few new faces for all the family to enjoy: Milkybar® Choo, Milkybar® Munchies, Milkybar® Sharing Block and Milkybar® White Moments.2000s
2007 – Going natural
In 2007 the Milkybar® recipe was improved, now made only from all natural, simple ingredients.2007
2010-2012 – Milkybar® Giant Buttons and Raisin & Biscuit Bar launch
Perfect for sharing, Milkybar® Giant Buttons become a new favourite with chocolate lovers everywhere. Packed with juicy raisins and crunchy biscuit pieces, Milkybar® Raisin and Biscuit Bar added a new tasty twist to an old classic.2010
2012-present – Today!
Today Milkybar® is more popular than ever. There are over 1.9 billion Milkybar® Buttons sold in the UK every year. The new ideas and product developments continue to make Milkybar® as exciting as ever, with something for everyone to enjoy!2012